Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective
| dc.contributor.author | Agarwal, Divya | |
| dc.date.accessioned | 2021-08-19T07:41:14Z | |
| dc.date.available | 2021-08-19T07:41:14Z | |
| dc.date.issued | 2013-08 | |
| dc.description | Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas) | en_US |
| dc.identifier.citation | Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3478 | |
| dc.language.iso | en | en_US |
| dc.publisher | College of Management and Economics Studies, UPES, Dehradun | en_US |
| dc.subject | Dissertation | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Oil and Gas | en_US |
| dc.subject | Marketing Challenges | en_US |
| dc.subject | IOCL | en_US |
| dc.subject | Indian Oil Corporation Ltd. | en_US |
| dc.subject | Loyalty Program | en_US |
| dc.title | Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective | en_US |
| dc.type | Thesis | en_US |