Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective
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College of Management and Economics Studies, UPES, Dehradun
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Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas)
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Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil