Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets
| dc.contributor.author | Mujumdar, Anupam Prashant | |
| dc.date.accessioned | 2021-04-23T07:48:50Z | |
| dc.date.available | 2021-04-23T07:48:50Z | |
| dc.date.issued | 2013-07 | |
| dc.description | Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management) | en_US |
| dc.identifier.citation | Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3277 | |
| dc.language.iso | en | en_US |
| dc.publisher | College of Management and Economic Studies, UPES, Dehradun | en_US |
| dc.subject | Dissertation | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Oil and Gas Marketing | en_US |
| dc.subject | Oil and Gas Management | en_US |
| dc.subject | IOCL | en_US |
| dc.subject | BPCL | en_US |
| dc.subject | HPCL | en_US |
| dc.subject | Customer Expectation Evaluation | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Brand Loyalty | en_US |
| dc.subject | Brand Market Perception | en_US |
| dc.subject | Brand Association | en_US |
| dc.subject | Hindustan Petroleum Corporation Ltd. | en_US |
| dc.subject | Bharat Petroleum Corporation Ltd. | en_US |
| dc.subject | Indian Oil Corporation Ltd. | en_US |
| dc.title | Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets | en_US |
| dc.type | Thesis | en_US |