Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets
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Date
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Publisher
College of Management and Economic Studies, UPES, Dehradun
Abstract
Description
Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management)
Keywords
Dissertation, Business Administration, Oil and Gas Marketing, Oil and Gas Management, IOCL, BPCL, HPCL, Customer Expectation Evaluation, Brand Awareness, Brand Loyalty, Brand Market Perception, Brand Association, Hindustan Petroleum Corporation Ltd., Bharat Petroleum Corporation Ltd., Indian Oil Corporation Ltd.
Citation
Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL