Study on customer adoption of artificial intelligence enabled conversational agents in Indian retail

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dc.contributor.authorKamoonpuri, Sana Zehra
dc.date.accessioned2026-09-11T07:50:52Z
dc.date.issued2025-06
dc.descriptionThesis submitted in partial fulfillment of the requirements for the award of the Degree of Doctor of Philosophy (General Management)
dc.identifier.citationUnder the guidance of Dr. Anita Sengar, Sr. Associate Professor, School of Business, UPES
dc.identifier.urihttps://dr.ddn.upes.ac.in/handle/123456789/4561
dc.language.isoen
dc.publisherSchool of Business, UPES, Dehradun
dc.subjectThesis
dc.subjectBusiness Administration
dc.subjectGeneral Management
dc.subjectMarketing Management
dc.subjectAI Agents
dc.subjectIndian Retail Market
dc.subjectNatural Language Programming
dc.subjectMachine Learning
dc.subjectCustomer Adoption
dc.subjectHuman Computer Interactions
dc.titleStudy on customer adoption of artificial intelligence enabled conversational agents in Indian retail
dc.typeThesis

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