Study on customer adoption of artificial intelligence enabled conversational agents in Indian retail

Thumbnail Image

Files

Primary Sana Zehra Kamoonpuri Thesis.pdf (8.22 MB)

Date

2025-06

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

School of Business, UPES, Dehradun

Abstract

Description

Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Doctor of Philosophy (General Management)

Keywords

Thesis, Business Administration, General Management, Marketing Management, AI Agents, Indian Retail Market, Natural Language Programming, Machine Learning, Customer Adoption, Human Computer Interactions

Citation

Under the guidance of Dr. Anita Sengar, Sr. Associate Professor, School of Business, UPES

URI

https://dr.ddn.upes.ac.in/handle/123456789/4561

Collections

Thesis

Endorsement

Review

Supplemented By

Referenced By