| dc.contributor.author | Das, Dikhita | |
| dc.date.accessioned | 2025-02-14T11:24:16Z | |
| dc.date.available | 2025-02-14T11:24:16Z | |
| dc.date.issued | 2024-05 | |
| dc.identifier.citation | Under the guidance of Dr. Anita Sengar, Sr. Associate Professor, UPES | en_US |
| dc.identifier.uri | https://dr.ddn.upes.ac.in//xmlui/handle/123456789/4409 | |
| dc.description | Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Doctor of Philosophy (General Management) | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | School of Business, UPES, Dehradun | en_US |
| dc.subject | Thesis | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | General Management | en_US |
| dc.subject | eHealth | en_US |
| dc.subject | Customer Engagement Strategy | en_US |
| dc.title | Study of identification and management of key factors of customer engagement in eHealth in India | en_US |
| dc.type | Thesis | en_US |