dc.contributor.author |
Agarwal, Divya |
|
dc.date.accessioned |
2021-08-19T07:41:14Z |
|
dc.date.available |
2021-08-19T07:41:14Z |
|
dc.date.issued |
2013-08 |
|
dc.identifier.citation |
Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil |
en_US |
dc.identifier.uri |
http://hdl.handle.net/123456789/3478 |
|
dc.description |
Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas) |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
College of Management and Economics Studies, UPES, Dehradun |
en_US |
dc.subject |
Dissertation |
en_US |
dc.subject |
Business Administration |
en_US |
dc.subject |
Oil and Gas |
en_US |
dc.subject |
Marketing Challenges |
en_US |
dc.subject |
IOCL |
en_US |
dc.subject |
Indian Oil Corporation Ltd. |
en_US |
dc.subject |
Loyalty Program |
en_US |
dc.title |
Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective |
en_US |
dc.type |
Thesis |
en_US |