dc.contributor.author |
Mujumdar, Anupam Prashant |
|
dc.date.accessioned |
2021-04-23T07:48:50Z |
|
dc.date.available |
2021-04-23T07:48:50Z |
|
dc.date.issued |
2013-07 |
|
dc.identifier.citation |
Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL |
en_US |
dc.identifier.uri |
http://hdl.handle.net/123456789/3277 |
|
dc.description |
Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management) |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
College of Management and Economic Studies, UPES, Dehradun |
en_US |
dc.subject |
Dissertation |
en_US |
dc.subject |
Business Administration |
en_US |
dc.subject |
Oil and Gas Marketing |
en_US |
dc.subject |
Oil and Gas Management |
en_US |
dc.subject |
IOCL |
en_US |
dc.subject |
BPCL |
en_US |
dc.subject |
HPCL |
en_US |
dc.subject |
Customer Expectation Evaluation |
en_US |
dc.subject |
Brand Awareness |
en_US |
dc.subject |
Brand Loyalty |
en_US |
dc.subject |
Brand Market Perception |
en_US |
dc.subject |
Brand Association |
en_US |
dc.subject |
Hindustan Petroleum Corporation Ltd. |
en_US |
dc.subject |
Bharat Petroleum Corporation Ltd. |
en_US |
dc.subject |
Indian Oil Corporation Ltd. |
en_US |
dc.title |
Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets |
en_US |
dc.type |
Thesis |
en_US |