Abstract:
The purpose of this study was to bridge the gap between customer’s assessment of service
quality dimensions (SERVQUAL model) and the descriptors of training. A model of service quality is
SERVQUAL, which measures the discrepancy between customer’s perceptions and expectation on the
customer service. The dimensions of service quality here are evaluated from the customer’s point of
view. Functional fluency as a model of transactional analysis identifies descriptors of interpersonal
communication that helps employees improve their responses. Hence, to provide a clear training need
assessment, the dimensions of service quality and descriptors of functional fluency must be mapped
accordingly.
Design/methodology/approach – The semantic mapping of the dimensions of the service quality with
descriptors of the functional fluency model.
Findings – Of the five dimensions of the SERVAQUAL model, four are behavioral and are mapped with
four descriptors belonging to four different modes of the functional fluency model. The four modes are
positive manner in which people can respond to improve service quality.
Research limitations/implications – The implication is the training needs that emerge by bridging the
gap between SERVQUAL dimensions and functional fluency model for self-development.
Practical implications – This will provide an organization the training needs analysis for their
employees for improving their interpersonal communication on service quality dimensions.
Originality/value – Bridging of the gap between customer’s assessment of service quality dimensions
(SERVQUAL model) and the descriptors of training (functional fluency model).
