Study of customer based brand equity for the public sector oil marketing companies with special reference to the city of Indore

dc.contributor.author	Attri, Rekha
dc.date.accessioned	2014-12-06T08:57:22Z
dc.date.available	2014-12-06T08:57:22Z
dc.date.issued	2012-01
dc.identifier.citation	Under the guidance of Dr. Ashish M Urkude and Dr. Manvinder S Pahwa	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/1841
dc.publisher	College of Management, University of Petroleum and Energy Studies	en_US
dc.subject	Branding	en_US
dc.subject	Brand Equity	en_US
dc.title	Study of customer based brand equity for the public sector oil marketing companies with special reference to the city of Indore	en_US
dc.type	Thesis	en_US