From the language, by the language, and through the language-Exploration of Language used in the selected advertising campaigns of Maggi, Hero Vehicles and Surf

Abstract

While a good advertising campaign can’t make a poor product successful (for long), a poor advertising campaign can destroy a good product (Witt). Language used in the Advertising campaigns attributes heavily to the success of a product, brand or services. This conceptual paper throws light on how companies are giving importance to crafting catchy messages in advertisements and proves that the purpose of such appealing messages in advertisements is to motivate people to buy the advertised goods and services. The thought process is well justified with the examples of Nestle Maggi Noodles, Hero Honda (Now Hero Motor Corp.) and Surf Advertisement campaigns.