Manifestation of Figures of Rhetoric in the Advertisements of Travel & Tourism Industry

Abstract

Advertising messages are usually besieged at a viewer with an opinion to capture the attention and generate curiosity in the minds. This ultimately results in causing action of purchase or change in the behavior of people towards the respective products or services. The process of developing advertising messages involves knowledge about different forms of linguistic typologies with a view to place an emphasis upon the right language for specific purposes. The study aims to analyze the figures of rhetoric used in the travel and tourism advertisements, and the use of rhetorical figures of speech (both visual and textual) so as to generate a desired conviction for conversion in the desired consumers. The study tries to prove that creating a piece of advertisement is not only a valuable craftof art,but also an effective medium whose suggestiveness relies on the relevance of language and its application in its creation. It tries to prove that advertising copy is an expressive and creative piece whose very existence is established on the varied derivative of the relevance of use of language practiced by the advertisers in the Tourism Industry.