Extension to theory of planned behavior for the food and beverage products in the Himalayan region of Uttarakhand
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School of Business, UPES, Dehradun
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Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Doctor of Philosophy (General Management)
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Under the guidance of Dr. Atri Nautiyal, Professor, UPES & Dr. Anita Sengar, Senior Associate Professor, UPES