Study of customer based brand equity for the public sector oil marketing companies with special reference to the city of Indore
| dc.contributor.author | Attri, Rekha | |
| dc.date.accessioned | 2014-12-06T08:57:22Z | |
| dc.date.available | 2014-12-06T08:57:22Z | |
| dc.date.issued | 2012-01 | |
| dc.identifier.citation | Under the guidance of Dr. Ashish M Urkude and Dr. Manvinder S Pahwa | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1841 | |
| dc.publisher | College of Management, University of Petroleum and Energy Studies | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Brand Equity | en_US |
| dc.title | Study of customer based brand equity for the public sector oil marketing companies with special reference to the city of Indore | en_US |
| dc.type | Thesis | en_US |