Use of figures of speech in the contemporary advertisements of automobile industry and its impact on the consumer recall factor

Abstract

An advertisement is a creative thought process that combines visuals and words. In case of Print advertisements; it’s the written words and the pictures. In case of broadcasted advertisements in television etc., it consists of an effect of audiovisuals and in few cases the effect of words too. With special reference to print advertisements, a print advertisement is made up of headlines, copy, illustration and logo