Please use this identifier to cite or link to this item: https://dr.ddn.upes.ac.in//xmlui/handle/123456789/3478
Title: Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective
Authors: Agarwal, Divya
Keywords: Dissertation
Business Administration
Oil and Gas
Marketing Challenges
IOCL
Indian Oil Corporation Ltd.
Loyalty Program
Issue Date: Aug-2013
Publisher: College of Management and Economics Studies, UPES, Dehradun
Citation: Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil
Description: Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas)
URI: http://hdl.handle.net/123456789/3478
Appears in Collections:Post Graduate

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