Please use this identifier to cite or link to this item: https://dr.ddn.upes.ac.in//xmlui/handle/123456789/2461
Title: Use of figures of speech in the contemporary advertisements of automobile industry and its impact on the consumer recall factor
Authors: Annapurna, P. L. L.
Keywords: Marketing Management
Advertisements
Issue Date: Apr-2016
Publisher: UPES
Abstract: An advertisement is a creative thought process that combines visuals and words. In case of Print advertisements; it’s the written words and the pictures. In case of broadcasted advertisements in television etc., it consists of an effect of audiovisuals and in few cases the effect of words too. With special reference to print advertisements, a print advertisement is made up of headlines, copy, illustration and logo
URI: http://hdl.handle.net/123456789/2461
Appears in Collections:Thesis

Files in This Item:
File Description SizeFormat 
11.PLL Annapurna 500043112.pdf5.51 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.