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Issue Date
Title
Author(s)
Aug-2013
Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective
Agarwal, Divya
Aug-2013
Study of business potential through service marketing at retail outlets
Agarwal, Shivam
Jul-2013
Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets
Mujumdar, Anupam Prashant
Jul-2013
Study of business potential through service marketing at petrol pumps
Verma, Aishwarya
2013
Impact of non-fuel retail on fuel sales
Angirish, Anuj
Jul-2013
Study of business potential through service marketing at petrol pumps
Rana, Akansha
2013
Impact of non-fuel retail on fuel sales
Chadha, Paarth
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Author
1
Agarwal, Divya
1
Agarwal, Shivam
1
Angirish, Anuj
1
Chadha, Paarth
1
Mujumdar, Anupam Prashant
1
Rana, Akansha
1
Verma, Aishwarya
Subject
7
Business Administration
7
Dissertation
6
IOCL
4
Oil and Gas Management
3
Business Potentiality Study
3
Service Marketing
2
Non Fuel Business
2
Oil and Gas
2
Oil and Gas Marketing
2
Retailing Scenario
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