Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3478

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DC Field	Value	Language
dc.contributor.author	Agarwal, Divya	-
dc.date.accessioned	2021-08-19T07:41:14Z	-
dc.date.available	2021-08-19T07:41:14Z	-
dc.date.issued	2013-08	-
dc.identifier.citation	Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/3478	-
dc.description	Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas)	en_US
dc.language.iso	en	en_US
dc.publisher	College of Management and Economics Studies, UPES, Dehradun	en_US
dc.subject	Dissertation	en_US
dc.subject	Business Administration	en_US
dc.subject	Oil and Gas	en_US
dc.subject	Marketing Challenges	en_US
dc.subject	IOCL	en_US
dc.subject	Indian Oil Corporation Ltd.	en_US
dc.subject	Loyalty Program	en_US
dc.title	Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective	en_US
dc.type	Thesis	en_US
Appears in Collections:	Post Graduate

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