Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/3478| Title: | Marketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspective |
| Authors: | Agarwal, Divya |
| Keywords: | Dissertation Business Administration Oil and Gas Marketing Challenges IOCL Indian Oil Corporation Ltd. Loyalty Program |
| Issue Date: | Aug-2013 |
| Publisher: | College of Management and Economics Studies, UPES, Dehradun |
| Citation: | Under the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOil |
| Description: | Submitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas) |
| URI: | http://hdl.handle.net/123456789/3478 |
| Appears in Collections: | Post Graduate |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DI3197.pdf | 9.73 MB | Adobe PDF | View/Open |
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