Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/1841| Title: | Study of customer based brand equity for the public sector oil marketing companies with special reference to the city of Indore |
| Authors: | Attri, Rekha |
| Keywords: | Branding Brand Equity |
| Issue Date: | Jan-2012 |
| Publisher: | College of Management, University of Petroleum and Energy Studies |
| Citation: | Under the guidance of Dr. Ashish M Urkude and Dr. Manvinder S Pahwa |
| URI: | http://hdl.handle.net/123456789/1841 |
| Appears in Collections: | Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rekha_Atrri.pdf | 4.59 MB | Adobe PDF | View/Open |
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