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Please use this identifier to cite or link to this item: https://dr.ddn.upes.ac.in//xmlui/handle/123456789/3478
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dc.contributor.authorAgarwal, Divya-
dc.date.accessioned2021-08-19T07:41:14Z-
dc.date.available2021-08-19T07:41:14Z-
dc.date.issued2013-08-
dc.identifier.citationUnder the guidance of Mr. Suresh Malodia, Professor, UPES & Mr. Narendra Gangakhedkar, Manager-XR, Pune DO, IndianOilen_US
dc.identifier.urihttp://hdl.handle.net/123456789/3478-
dc.descriptionSubmitted in partial fulfillment of the requirement for the Degree of MBA (Oil & Gas)en_US
dc.language.isoenen_US
dc.publisherCollege of Management and Economics Studies, UPES, Dehradunen_US
dc.subjectDissertationen_US
dc.subjectBusiness Administrationen_US
dc.subjectOil and Gasen_US
dc.subjectMarketing Challengesen_US
dc.subjectIOCLen_US
dc.subjectIndian Oil Corporation Ltd.en_US
dc.subjectLoyalty Programen_US
dc.titleMarketing challenges with "Xtrarewards" loyalty program: Consumer perspective vis-a-vis Indian Oil's channel partners' perspectiveen_US
dc.typeThesisen_US
Appears in Collections:Post Graduate

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